A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a bright, sparkling diamond ring that stands out. Underneath of the woman are pictures of four different styles of the diamond right ring.
In the middle of the four pictures is the text “YOUR LEFT HAND LOVES CANDLELIGHT. YOUR RIGHT HAND LOVES THE SPOTLIGHT. YOUR LEFT HAND DECLARES YOUR COMMITMENT. YOUR RIGHT HAND IS A DECLARATION OF INDEPENDENCE. WOMEN OF THE WORLD RAISE YOUR RIGHT HAND.” After those words are the company’s slogan “A Diamond Is Forever.
” The pictures, text, and slogan of this advertisement work together to make it one that affectively captures the audiences’ attention. The purpose of an advertisement is to sell a product. Clearly, a person flipping through the pages of a magazine will be captured by the sparkling diamond and bold text. The advertisement is simple rather than one that is complex and difficult to understand. And the designer of this ad knows this. There is nothing more appealing to a woman than a sparkling diamond.
The sparkling diamond catche. .her eyes is mesmerizing. For any male, this would pull them right into the ad. Hoping to get the same look from his significant other, he would purchase a diamond for her. Also, the ad demonstrates a diamond as being a symbol of love.
By talking about candlelight and commitment, romance and love is brought into perspective. The picture of this ad reminds men that diamonds are what every woman wants and that their love will last forever with a purchase of a diamond. When a reader looks at this ad, he or she is likely to be stunned by it. Its simplicity makes it easy to read and understand. Its boldness grabs your attention. And its slogan allows you to identify with its message on a personal note.
Not only does the picture on the ad make diamonds look beautiful and elegant, but also the text and slogan make diamonds seem exotic and powerful.